Victoria Bachan: The Hyphen CEO Introducing Ownership and Profit-Sharing for Creators

Who she is and current role Victoria Bachan is the Co-Founder and CEO of talent management firm Hyphen HQ, which she built alongside Co-Founder Alicia Rose. The company was acquired by creator economy holding company Reign Maker Group in a majority stake deal announced on June 18, 2026. Financial terms were not disclosed.

Why she matters now Bachan developed 'HyphenShare,' a new model offering creators and their managers a direct financial stake in the agency through profit-sharing and options. She says the traditional agency structure, where creators receive a fee while the agency keeps the business value, is outdated.

Her view: creators who build their own audiences and businesses deserve more than a management fee. She calls Hyphen’s approach a 'replacement' of that old model, designed for the modern creator who operates as a full-scale media business.

Creator-economy relevance The HyphenShare model emerges as the $235 billion global creator economy grows at a 22.5% annual rate, with M&A activity accelerating. In 2025, 81 deals were completed, a 17.4% increase from 2024, with talent management firms accounting for 14% of those transactions.

Bachan’s bet on ownership stakes aligns with rising creator demands for more transparency and equity in agency partnerships.

Recent signals The Reign Maker Group acquisition gives Hyphen access to a shared ecosystem of resources, strategic guidance, and infrastructure, including partnerships with You Know Who and North House Talent and a strategic alliance with Paradigm Talent Agency. Jonathan Chanti, Reign Maker Group’s Co-Founder and former President of Viral Nation Talent, says the HyphenShare model redefines the agency relationship around shared ownership and empowers managers to launch their own agencies with Reign Maker Group as an equity partner providing services and deal flow.

What to watch next The exact mechanics of HyphenShare, including profit-sharing percentages, vesting schedules, and eligibility criteria, remain undisclosed. How those details are implemented will determine whether the model truly shifts creator compensation.

Industry reactions from other major talent agencies and creator economy holding companies will also be a signal. If successful, the model could inspire similar equity-based initiatives; if not, traditional structures may persist.