Independent reporting on the creator economy
Convention week — Anaheim 2026
In conversation
How netflix's 'Hot ones' spinoff could transform the creator economy
Netflix's "Hot Ones: Extra Heat" spinoff marks a bold move to leverage YouTube's viral success for mainstream streaming audiences. The show's stadium-sized format and celebrity guests aim to blend digital authenticity with Netflix's premium production values.
Uscreen creators cross $1 billion in earnings, cementing the shift to independent media businesses
Uscreen creators have collectively earned over $1 billion, showcasing the rise of independent media businesses. This milestone highlights the platform's role in empowering creators with sustainable, direct-to-fan revenue models.
World cup 2026 propels youTube to record viewership as creators challenge TV dominance
The 2026 World Cup boosted YouTube's live sports viewership, with creators like CazéTV drawing record-breaking audiences. This shift highlights the growing competition between digital creators and traditional TV networks for global sports fans.
Creator economy
Creator M&A Is Here. You're Probably Thinking About It All Wrong.
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Investing in Influence: How Venture Capital is Reshaping the Creator Economy
In 2024-2025, institutional investors like VC firms and media giants are pouring capital into creator-led businesses (e.g., MrBeast, Spotter), shifting the industry toward scalable, revenue-driven models. This validates creators as serious companies, reshaping media’s future beyo...
Escaping Creator Tool Overload: A Minimalist's Guide to a Better Workflow
Standalone creator tools are declining as integrated platforms like Descript, Runway, and CapCut expand into AI-powered suites, streamlining workflows for creators and studios. This shift, driven by $2.1B in 2023 investments, boosts efficiency by consolidating editing, analytics,...
Creators we are following
The people shaping the conversation this year.
